ARR is pivotal a metric for SaaS companies, especially ones with longer-term contracts, used to measure the annual revenue generated by subscription services.

Churn rate is a measure of the number of customers who end their subscription to a product or service over a given period of time.

Cohort analysis allows businesses to group their customers into "cohorts" based on a common characteristic, such as sign-up date and behavior.

Monthly active users (MAU) is the total number of users who have visited a website or application within a given month (30 days).

NRR is a SaaS metric used to measure the percentage of a company's recurring revenue that is retained from existing customers over a period of time.

Total contract value (TCV) is a SaaS metric that is used to measure the total revenue a contract will generate over its term.